Cloop: New v. Returning & Gross Profit In Ads2020-09-09T08:39:16-07:00

Cloop: Advanced Ad Metrics

New Customers & Profit Optimization In Facebook & Google Ads.

Start Your 7 Day Free Trial

Cloop: Advanced Ad Metrics

New Customers & Profit Optimization In Facebook & Google Ads.

Start Your 7 Day Free Trial
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What Is Cloop?

Cloop is the go-to tool for marketing and eCommerce professionals looking to increase gross profit and new customers for their brand. Cloop can help you develop your KPIs intelligently and profitably new customers efficiently.

Why Choose Cloop?

Optimize For New Customers

Lots of companies want new customers, but don’t know exactly how many they’re acquiring. With Cloop, you can choose ‘New Customers’ as a marketing objective that will allow the ad platform to optimize for new customers.

Data-Driven KPI Development

By understanding exactly how much profit you’re making, you can start setting data-driven KPI targets. If your gross profit is $50 per transaction, but gross revenue is $75, you wouldn’t want to define a CPA target of $60. Gross profit is not easily available on Shopify, but Cloop automatically Cost Of Goods (COGs) data and calculates gross profit for you.

Gross Profit Data

The ability to see what audiences and creatives provide the highest gross profit is important to campaign strategy. Cloop allows for this granular view of gross profit data allowing for better insights on future audience and creative planning.

Incrementality Testing

When looking at incrementality testing, it is important to see total customers acquired, but also the number of new customers acquired. New vs Returning customers is not automatically tracked in Google or Facebook Ads, but Cloop lets you easily track how many New vs. Returning customers you’ve acquired based on your backend data.

How Much Does It Cost?

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